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Our Promise – More Than a Safari

We understand that a safari is not merely a holiday—it is a deeply meaningful journey into the heart of Africa. For us, the wild is not a backdrop, but a living, breathing world to be respected, understood, and cherished.
We invite you to go beyond game viewing. Our safaris are about true connection: to nature, to people, and to a rhythm of life that remains beautifully untouched by time.

A Journey with Purpose

When you choose to travel with us, you become part of something greater:

  • A Heritage of Pride
    We are proudly Botswana-owned and operated, led by individuals born and raised in the Okavango Delta. This is not just where we work—it is where we belong. Our safaris are shaped by deep personal knowledge, cultural insight, and a profound love for our homeland.
  • A Commitment to Conservation
    Every itinerary supports sustainable tourism practices. A portion of your safari investment directly contributes to wildlife conservation, anti-poaching programmes, habitat restoration, and community development initiatives in the areas you explore.
  • Authenticity Without Compromise
    Whether you are sleeping under canvas in the wilderness or relaxing in a luxury suite overlooking the floodplains, we ensure an experience that is not only comfortable but authentic—grounded in the soul of Botswana and guided by some of the most experienced professionals in the region.

What Customers Say


  • I highly recommend Pride Plains, a mobile safari in Botswana, owned by Sam. I found the experience beyond exceptional. What I enjoyed most was Sam's incredible deep knowledge of the area and wildlife. The way Sam interacted with guests was extremely professional, yet friendly and with a delicious sense of humor. He made the safari both informative and most enjoyable. If you are looking for a memorable safari in Botswana, Pride Plaines is the way to go!
    Sarah Teck and Mac Wishon
  • If you are planning a mobile safari in Botswana, I HIGHLY recommend Pride Plains as Sam is best guide out there! His professionalism, knowledge and compassion for his country is second to none. He is simply the best.
    Mallory Ryan
  • Sam thank you so much for an amazing experience . We throughly enjoyed and spending time with you as our guide. Your joy, humor, knowledge and energy was all so very positive. Thank you for teaching us so much about the animals , birds, tracks and the dung. We loved it all. We look forward to staying in touch and we will highly recommend Pride Plains.
    Tim McDonald